Beauty brands fiercely compete to create the most immersive and memorable pop-up shops, utilizing innovative designs, interactive experiences, and exclusive product offerings to attract and engage customers. These temporary installations are becoming one of the most essential marketing tools within the industry, encouraging brand loyalty and driving sales through diverse and exciting experiences. Including Anastasia Beverley Hills' inaugural pop-up, a rebrand celebration from Innisfree, and education surrounding skincare diversity from 4.5.6 skin, BeautyMatter outlines the latest temporary shops worth noting.